For Property Managers
Why Her,
In Your Terms.
The commercial case, answered the way you would ask it.
Let Us Take The Awkward One First
Is this a good tenant, or a good cause wearing a tenant’s coat?
The honest answerA good tenant, and the case stands on that alone. Strip the giving away entirely and Esmeralda would still be worth your time. What your listing fee builds afterwards is real and we are proud of it — and it changes not one detail of who moves in, on what terms, or how you decide.
You assess her exactly as you assess anybodyYour application, your checks, your references, your criteria, your shortlist. Esmeralda changes who applies. It asks for no change at all in how you choose.
And you may say noTo any woman, for the reasons you always use, with no explanation owed to us. A platform that leaned on you would be worthless to your owner and to her both.
The Questions You Would Ask Any New Applicant Pool
Asked plainly, because you are going to ask them anyway.
Can she pay itMany women here are at the strongest earning point of their working lives. Many others are on an income that arrives on the same day of the month for years at a stretch, which is steadier to underwrite than a variable wage. You will see her position in her application, as you always do.
What if her income changes laterA tenancy is a tenancy. The same lease, the same terms, the same notice, the same law. Esmeralda holds no position between you and the woman in your property, and never will.
Will she look after itJudge that the way you judge it now — a reference, a previous condition report, a conversation. What differs here is that she has told you, in her own words, what she pictures her first morning in that house looking like. You will have read more about her than a portal enquiry has ever given you.
Is the pool big enough to matterEvery rent roll in the country already has women over 50 in it. What has never existed is one place where the ones actively looking can be found together, and that is the part currently costing you a week per property.
Why would I leave my portalsKeep every one. Esmeralda is one more destination on the feed you already send, and it reaches a woman who is looking specifically for a long settled tenancy — a different search from a portal’s general traffic, and yours to have as well rather than instead.
What You Can Say To Your Owner
The part of this you have to defend to somebody else.
On the vacancyOne listing, $159, live until the home is taken. Set against what a single re-let costs in advertising and your own hours, the arithmetic answers itself the first time it works.
On the tenantA woman who has chosen the suburb, the light and the neighbours, and who intends to stay. Your owner wants years rather than months, and so does she.
And on where the fee goesSay it or leave it out, as you prefer. Some owners will like it very much, and the case works without it.
The Smallest Way To Find Out
One Property.
$159.
Live Until It Is Leased.