Media And Partnerships
The Story Is
Already Happening.
Women over 50 are the tenants every property manager says they want, and the ones the system keeps sending to the back of the queue.
What Esmeralda Is
A national property platform for women over 50, starting in Melbourne. Two doors: a safe place to land, and a safe place to open the door. Property managers and agencies pay to list, and the Esmeraldas' side is free throughout.
What Makes It Different To Write About
A woman answers eight short questions in her own words, and those exact words are what another person reads. She keeps her own voice the whole way through. A property manager answers seven about the property rather than about themselves, and the one that matters asks what household they would say yes to that another manager might not — which is the sentence a woman of 58 with a dog and a grown daughter has been searching for.
And What It Is Building
Every listing pays toward SAGE: small-footprint homes, built on purpose, for women over 50 and for women leaving violence. Esmeralda sits under Madame Monet Social Impact.
For Journalists, Broadcasters And Partners
Come And Look
At The Whole Of It.